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Artificial intelligence (AI) is one of the leading trends in technology, and it is increasingly becoming popular amongst marketers and sales professionals. It has become an essential tool for brands that aim to provide a hyper-personalized and exceptional customer experience in IJMB Runs AI-powered customer relationship management (CRM) and customer data platform (CDP) have brought AI to the enterprise at lower costs which wasn’t the case previously. Understanding Artificial Intelligence AI is a computer science field focus e d on creating machines that seem like they have human intelligence. The word “artificial” is used to describe their intelligence because humans create it, and it does not exist naturally. A well-known subset of AI is machine learning (ML). ML algorithms are a set of computer-implementable instructions. They take data as input, perform computations on that data to discover any patterns, and then either provide you with the insights or predict the futu