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CMOs are being replaced and renamed as chief customer officers, chief revenue officers, chief strategy officers, and chief growth officers. Marketing is no longer being siloed as a separate function, but instead integrated more closely into areas such as sales, product, technology, and operations in Upgrade JAMB Score 2023 This past year, companies including Uber, Johnson & Johnson, and Taco Bell have eliminated the CMO position. Marketing is just too important to be an isolated function. So, how will marketing agencies operate in this new environment and sell their expertise to very different types of teams? To succee d in this new world, the way forward for agencies must be to evolve — both in their understanding of how to drive growth across the business and in delivering better user experiences. It’s crucial that agencies understand work across the C-suite to show how an idea, proposition, or strategy can create long-term value. Advertising alone can no longer do